What is Gamification?

It’s an efficient process that saves you time while being fair, transparent, and scalable.


What is Gamification?

Gamification incorporates modern-sounding concepts, such as game theory and big data, to give shape to a concept that isn’t actually all that new. As far back as the 19th century, retailers were using simple games to build brand loyalty. The collection of stamps or box tops for prizes is an early example of gamification and is now part of the lore of large-scale marketing.

Since then, educators, trainers, and governmental agencies have used the concept of gamification to build learning tools and data-gathering systems.What’s new today is computing power. With modern gamification systems, data feedback can be provided quickly and systematically as part of real-time role-playing scenarios.This provides recruiters and sourcers with new opportunities.

Applicants can be put into virtual worlds that mimic the “real world.” Their interactions with the game’s scenarios will provide an immediate display of their understanding and utilization of common concepts and best practices.More information—and better information—can be gathered more quickly and efficiently.

And as more common skills are tested and overcome, more refined and obscure knowledge can then be tested, thus creating a baseline of the candidate’s proficiencies.Interviews full of theoretical questions are replaced with practical assignments!

How Do You Use Gamification?

Assessment Tool

Typical interview questions will not work if you are hiring a recruiter or sourcer for your team and want to know how good they are. You know that the success of the company relies on the quality of the recruitment team. SourcingTest is a powerful assessment tool that could help you to easily and efficiently assess the quality of your candidates. Unlike a resume, games can't be faked.

Training Tool

Gamification is also a great tool for the training and continuing education of employees.It can be a part of training sessions or seminars—adding some excitement and novelty to what can all too often be mundane tasks—or be used as a follow-up assessment after training.Gamification is a powerful, flexible tool for recruiters, sourcers, trainers, and anyone in the human resources field.


Our customized games are also very adaptable to hackathons, which are steadily gaining popularity in the business community. We can help you set up in-house hackathons, which will gauge the performance level of your current team, or sponsor external hackathons that can be a powerful recruitment tool in the contemporary labor market.

Whether you’re building an assessment test for your candidates or employees, training for your students, or a hackathon, SourcingTest has all of your needs covered.